TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Sci-Fi advert
The advertising agency TBWA Spain creates this film for McDonald’s to celebrate 50 years of the Big Mac. Directed by El Cangrejo through Lee Films, the 108-sec commercial takes place in the future year 2068.
The background music is the song Heaven Music – Future Man.
The world of 2068 is well represented in this advert. I liked the scenery and the gadgets. Probably the future is much better imagined in this TV commercial than in many big budgets SF films.
Credits
Agency TBWA Spain
Chief Marketing Officer: Natalia Echeverría
CCO: Juan Sanchez / Guillermo Ginés
Global Executive Creative Director: Leandro Alvarez
Creative Directors: Vicente Rodríguez / Jose Antonio Bosch
Production Co: Lee Films
Director: El Cangrejo
