The more we fight The more we win

Amnesty International: The more we fight, The more we win.

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DDB Paris creates this commercial for Amnesty International. Directed by George Belfield, the campaign name is “The thrill of victory” and the slogan is “The more we fight, The more we win.”

Agency: DDB Paris
Executive Creative Director: Alexander Kalchev
Creative: Clément Oberlin
Strategic Planning: Odile Song
Agency account managers : : Marine Hakim, Coralie Bouillier
Head of TV production: Corinne Persch
Production assistant: Laurie Delahayes
Post-production: Jerome Deplatière
Production: Somesuch & Co X Insurrection
Director: George Belfield
DOP: Zack Spiger
Producer: Tom Gardner
Music supervision: – artiste: Nina Simone – titre : Sinnerman
Sound Production: Studio 5
Post-production: Mathematic
Color Grading: FrameStore London

The thrill of victory


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