M&M’s: Ghosted & Eaten – Halloween commercials

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Hilarious

M&M’s, a MARS Wrigley Confectionery brand, unveiled two Halloween commercials Ghosted (15-sec) & Eaten (6-sec). Featuring Red and Yellow, both adverts were created by BBDO New York.

The marketing message is “Yellow’s a ghost. And no, it’s not a costume.
Apparently, “surviving” the scariest night of the year is a lot harder to do when you’re a delicious piece of chocolate.”

New Halloween-themed print ads will be available.

Credits
VICE PRESIDENT, CBU CHOCOLATE, MARS WRIGLEY CONFECTIONARY Tanya Berman
BRAND DIRECTOR, M&M’S Allison Miazga-Bedrick
SENIOR BRAND MANAGER, M&M’S Caroline Caparyan
CREATIVE AGENCY CCO WORLDWIDE, Chairman N America: David Lubars
CHIEF CREATIVE OFFICER, NY: Greg Hahn
CREATIVE AGENCY: BBDO NY
EXECUTIVE CREATIVE DIRECTOR: Tim Bayne
ASSOCIATE CREATIVE DIRECTOR: Jenn Tranbarger
ASSOCIATE CREATIVE DIRECTOR: Jessica Rello
JR ART DIRECTOR: Dominique Wynne
JR COPYWRITER: Matt Onorato
GROUP EXECUTIVE PRODUCER: Amy Wertheimer
EXECUTIVE MUSIC PRODUCER: Rani Van
PRINT PRODUCER: Ilona Siller/Lizzie Lehn
SR BUSINESS MANAGER: Paul Cisco
EVP, GLOBAL ACCOUNT DIRECTOR Susannah Keller
VP, ACCOUNT DIRECTOR: Ashley Gill
ACCOUNT MANAGER: Liz Jacobs
ACCOUNT EXECUTIVE: Olivia Dames
ACCOUNT EXECUTIVE: Jess Dunne
SR PROJECT MANAGER: Jessica Cohn
CELEBRITY TALENT ACQUISITION
AGENCY: The Marketing Arm
VICE PRESIDENT: Brad Sheehan
PRODUCTION COMPANY: Hungry Man
ADDRESS: 3111 South La Cienega Blvd
Los Angeles, CA 90016
PHONE: 310.264.3000
MANAGING PARTNER/EXECUTIVE PRODUCER: Kevin Byrne
EXECUTIVE PRODUCER/DIRECTOR OF SALES: Dan Duffy
EXECUTIVE PRODUCER: Mino Jarjoura
EXECUTIVE PRODUCER: Caleb Dewart
DIRECTOR: Dave Laden
PRODUCER: Matt MacLennan
DIRECTOR OF PHOTOGRAPHY: Corey Walter
SHOOT DATE: 7/11/18
EDITORIAL DETAILS:
EDITORIAL COMPANY: PS 260
ADDRESS: 260 5th Ave, Penthouse
New York, NY 10001
PHONE: 212.447.0006
HEAD OF PRODUCTION: Laura Patterson
EDITOR: Maury Loeb
ASSISTANT EDITOR: Erica Verga
POST/FINISHING DETAILS:
VISUAL EFFECTS/FINISH COMPANY: HouseSpecial
CCO/DIRECTOR: Kirk Kelley
EXECUTIVE PRODUCER: Lourri Hammack
SENIOR PRODUCER: Zilpha Yost
LINE PRODUCER: Jennifer Catalino
PHONE: 503.225.1130
MUSIC COMPANY: RMI Music
COMPOSER: Robert Miller
PRODUCER: Elena Pelse
SOUND DESIGN COMPANY: Henryboy
COMPOSER: Bill Chesley
PRODUCER: Kate Gibson
COLORIST Tim Masick
COMPANY Company 3
AUDIO FINISHING:
MIX & RECORD COMPANY: Heard City
ENGINEER: Phil Loeb
PRODUCER: Sasha Awn
VO TALENT: Billy West (Red) / JK Simmons (Yellow)

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Halloween-themed advert

9.4

I like it!

Memorable9.0
Effective8.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 10

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