Audi: A Pleasure To Follow – The New Audi R8

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

BBH London creates a new 60-seconds commercial for Audi R8 that it highlights the design. The sport was created by Sam Brown. The AUDI advert soundtrack is a cover of the song ‘Close to You’ by The Carpenters. The track was edited by David Kosten and features the singer-songwriter Reneé Dominique.

Reneé Dominique is a 20-year-old, International young creative artist who is known for her music and beautifully created videos on YouTube, that features her unique singing voice, her ukulele and style in covering the classic music of the Beatles, Carpenters, other hits and her Original Songs.

The marketing message is “The new Audi R8 is turning heads again and causing quite a commotion. It’s nothing this V10 engine can’t handle, though. 3.1 seconds will have it speeding away, leaving its followers behind admiring its exquisite rear.”

Credits
Creative Agency: BBH London
Producer: Masha Manojlovic
Chief Creative Officer: Ian Heartfield
Creative Director: Matt Moreland And Chris Clarke
Account Management: Alexandra Hearth
Business Lead: Will Nicholls
Associate Creative Director: David Lasar And Thibault Michal
Account Director: Jamie Bolton
Strategy Director: Damien Le Castrec
Managing Partner: Will Lion
Production Company: Rogue / Carnage
Director: Sam Brown
Dop: Alex Barber
Producer: James Howland
Edit Company: Trim
Editor: Paul Hardcastle
Post Production Company: The Mill
Sound Company: String & Tins
Sound Designer: Joe Wilkinson

Follow

9.6

Good

Memorable9.0
Effective10.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 2 votes ) 6.1

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