Robinsons ad 2023 – Girl on Fire
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Robinsons ad 2023 – gargling Girl on Fire

Robinsons' first campaign since its rebrand as it introduces an innovative concept - a gargling choir rendition of Alicia Keys' 'Girl on Fire'. Dive into the creative process and the impact of this multichannel ad campaign.

Stop Ivory: GOING GOING GONE

A powerful advert created by the advertising agency JWT, London, UK. Directed by James Lawes, the film is a little bit creepy but the message is clear: We should stop buying ivory. The marketing story is “An elephant is slaughtered every 15 minutes for its ivory. The international trade in ivory is illegal, but many […]
HSBC UK: Global Citizen
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HSBC UK: Global Citizen

The new HSBC UK’s TV commercial is about BREXIT and the character cosmopolitan of the United Kingdom. The advert features the English actor Richard Ellef Ayoade, best known for his role as the socially awkward IT technician Maurice Moss in Channel 4 sitcom The IT Crowd.