Boots: Gifts That Get Them – 2018 Christmas Advert
TV Commercial Review
Heart or Humor
Ogilvy UK created a TVC for Boots UK which follows the story of a mum and daughter in the build-up to Christmas. ‘Get them something that says… you get them’ recognises our closest bonds during the festive season.
“This year’s Boots Christmas campaign shows how giving a beauty gift lets you show someone you truly ‘get’ them”, says Ogilvy UK Deputy ECD Sam Cartmell. “Beauty gifts are so much more personal and, of course, Boots is the home of beauty inspiration for the whole of the UK. Whether in film, digital OOH or social channels, we hope our ‘Get them something that says… you get them’ campaign will inspire everyone to take a moment to appreciate their loved ones this Christmas for who they really are.”