TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Emotional
In the Long Run is the new commercial of Mercedes-Benz. The 4:43-min film was created by the advertising agency Antoni Garage and directed by Niclas Larsson through Iconoclast.
The marketing message of this touching advert is “True strength comes from within – an attitude that drives both the new GLE and a strong woman. One of her biggest dreams: master a triathlon. And the GLE is her daily companion.”
The actress in this movie is Marleen Verbeek. Marleen said “FULL CIRCLE – I got offered the extraordinary opportunity to star as the lead role in a Mercedes commercial. The story is about a mother with a prosthetic leg. She is a fighter and she does not give up. After losing her leg due to an accident she participates in a triathlon.
For me, this was an incredible experience. I got to flip the negative into a positive. My leg and scars were exactly the reason for them to cast me. I have been fighting for years to make the most out of all this that has happened to me. Days of almost losing my life, weeks of coma, months of hospital, years of struggle and pain. This for me is FULL CIRCLE.
It’s time to let go of the pain. Accept all that I am and embrace life. I am so grateful for this journey. It has shown me my worst and my best. I would never change it. It\u2019s ok to be different. We all are in the end. And we all have to find a way to accept our imperfections. FOR ALL THE MILES THAT MAKE YOU STRONGER”
Credits:
Agency Antoni Garage
Managing director creative Matthias Schmidt
Executive creative director Veit Moeller
Creative directors Christian Kies Christopher Hoene Patrick Klebba
Art director Mathias Wilke
Writer Matti Lietsch
Script development Niclas Larsson Matti Lietsch Mathias Wilke Patrick Klebba Christian Kies Veit Moeller
Chief creative officer, founder André Kemper
Managing partner, founder Dr. Tonio Kröger
Managing director Jörg Schultheis
Client service director Steffen Schuhmann
Account directors Rebecca Sander-Ott Steffen Günther
Head of strategy Andreas Möllmann
Strategy Stephanie Dzionara
Campaign concept Sebastian Lyman
Executive producer agency Sebastiaan Peters
Head of global marketing communications Bettina Fetzer
Director global marketing communications Natanael Sijanta
Head of global campaigns and product content Damir Maric
Campaign development/creation Kai Köpf Stefan Brommer
Production company Iconoclast Germany, Berlin
Director Niclas Larsson
Executive producer Jan Dressler
Producer Björn Krüger
Managing directors Nils Schwemer Nicolas Lhermitte
Service production PS1, Wien
Head of production Peter Schnellnast
1st assistant director Hendrik Holler
Production designer Mikael Varhelyi
Wardrobe stylist Denise Östholm
Editor Carla Luffe
Post production supervisor Iconoclast Jens Maier-Rothe
Colour grading company Company 3, New York
Colorist Sofie Friis Borup
Post Production Germany (Film) Slaughterhouse Berlin
Music Interscrope, Polydor Ltd, UK
Music supervisor Tracks & Fields
Music coordinators Christian-Mix Linzer Steve Bartlik
Written by Michael Kiwanuka Dean Josiah Cover Brian Burton
Producer Michael Kiwanuk
Cold Little Heart + Inflo, Danger Mouse
