Heineken: Chase

Heart or Humor

The advertising agency Talent Marcel creates this funny advert for Heineken Brasil. The commercial promotes Itubaína Guaraná. Guaraná is a local soft drink.

Brazil produces several soft drink brands from guaraná extract. The word guaraná is widely used in Brazil as a reference to soft drinks containing guaraná extract.

The commercial is about a chase of office workers in chairs for the last bottle of Itubaína Guaraná.

CCO: João Livi
Creative Directors: Eduardo Martins e Daniell Rezende
Creative and Interactivity Director: Marcello Droopy
Creative Team: José Carlos Lollo, Pedro Guerra, Daniell Rezende
Out Of Home / Key Visual Creative Team: Mellina Fontoura, José Carlos Lollo, Pedro Guerra
Interactivity Creative Team: Breno Amaro, Pedro Aranha, William Oliveira, Marcello Droopy
Strategic Planning: Gabriela Soares, Douglas Nogueira, Pedro Spadoni
Interactivity and Strategy Director: Lúcio Freitas
Content Strategy: Vitor Ayrosa, Mariana Fioravanti
BI: Maria Clara Passos, Maria Eugênia Lucchesi
Digital Producer: Suzana Lin
Digital Production House: Um Studio
RTVC/Agency Production Team : Maria Hermínia Weinstock, Erika Sartini
Client Services: Renato Broggin, Michele Sibile e Louise Merli
Media Team: Violeta Noya, Eduardo Ferreira, Luca Lima, Rafael Takeshita, Caio Augusto, Moisés Neto e Livia Torres
Production House: Barry Company
Director: João Papa
Assistant Director: Filipi Fransciquini
Director of Photography: Alex Vecchi
Digital Content Director: Jorge Alaniz
Digital Photography Director: Alex Vecchi
Executive Producers: Krysse Mello e Juliana Martellotta
Client Services: Daniela Silva
Art Director: Marines Mencio
Editing: Ivan Kanter Goldman
Finalization: Viviane Torre
Post-production: BARRY COMPANY
Sound Production House: Mission Music
Client Services: Lu Fernandes / Vic Gaibar
Producer: Gabriel Soste e equipe
Announcer: Paul Wingerden
Client Approval: Bruna Fausto, Anna Dafico, Barbara Ikari

The last bottle


Not memorable or efficient.

Heart or Humor9.0
Reader Rating: ( 0 vote ) 0

Related TV Commercials


Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe To Our Newsletter

Register for FREE and receive news updates by email from the Daily Commercials! Never miss the top commercials!

Must-see commercials for marketing, agency, creative and advertising professionals. So why wait?


Subscribe To Our Newsletter

You have Successfully Subscribed!