ITV : Dancing on Ice 2019- Bear and Squirrel

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Brilliant

Kirk Hendry through Hush, London creates a sequel of last year brilliant ITV TV promo for Dancing on Ice. The beautiful 60-second spot with VFX by Stockholm based Fable FX features a soundtrack created by the composer Stuart Hancock recorded in the Slovak Radio Building in Bratislava. The song is a weaving in ‘The Impossible Dream’ melody from last year film into the drama.
The film features an adorable child of the polar bears.

Credits
Advertising Agency: ITV Creative, London, UK
Creative Director: Tony Pipes
Head of Campaign Production / Producer: Katie Carew
Senior Campaign Manager: Vanessa Wise
Senior Marketing Manager: Simon Ricks
Controllers of Marketing: Jess Byars, Ros Godber
Director of Viewer Marketing: Paul Ridsdale
Production Company: HUSH, London
Executive Producer: Ru Warner
Director: Kirk Hendry
Post Production Company: Fable
Grade: Simone / Time Based Arts
Composer: Stuart Hancock
Audio: Luke Hatfield at Vaudeville
EP: Ru Warner
Post-production: Fable

The polar bear

10.0

A visually-stunning spot.

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 4 votes ) 8.1

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