Zalando: Free to be – featuring Adwoah Aboa

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

Grey London creates this powerful advert for lifestyle brand Zalando UK. Named “Free to be,” the 60-sec commercial features non-conforming people like:

Felicity Hayward – a plus-size model (an individual of average to larger stature)
Leroy Mokgatle – When the 16-year-old South African was told he was too short to become a principal dancer, it motivated him to prove himself.
Adwoah Aboa – was one of fifteen women selected to appear on the cover of the September 2019 issue of British Vogue, by guest editor Meghan Markle, Duchess of Sussex.
Rain Dove – an American model, actor, and activist, best known for their work in subversive fashion, as a gender-nonconforming model, posing alternately as male and female in photoshoots, productions, and runway shows.
The spot “Free to be” was created by Sam Daly and Rob Greaves and directed by Georgia Hudson through Park Pictures.

Good

9.6

Good story.

Memorable10.0
Effective8.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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