McDonald’s – Coming Home

The advertising agency Leo Burnett creates this heartwarming commercial for McDonald’s in the UK and Ireland to announce the launch of MyMcDonald’s Rewards, a loyalty points program. The background music is the song Coming Home by Leon Bridges.

To give the film a unique, cinematic look with richer colors and natural grain, it was printed on 35mm Kodak film.

Kat Howcroft, head of marketing at McDonald’s UK and Ireland, said: “We are delighted to be bringing MyMcDonald’s Rewards to the UK, giving the nation the even greater value and more of those rewarding moments that fans of the brand love so much. This campaign epitomizes the importance of those little lifts, and I cannot wait to see what everyone thinks of it.”