Finland – the happiest country on earth

Agency Technology, Humans And Taste (THAT), and Honor Society directing duo Cary & Jon bare (and ‘bear’) create a funny campaign for The Finnish Long Drink. All adverts have the tagline “Finland – the happiest country on earth” and embrace brand whimsey, and its Finnish origins, leaning into common country stereotypes and irreverent humor made commonplace in ads directed by award-winning directors Cary & Jon.

Finland has been crowned the happiest country in the world for the fifth consecutive year, scoring significantly ahead of its peers in the World Happiness Report 2022 ranking.

Top Gun: Maverick actor Miles Teller makes fast friends with a bear deep in the Finland wilderness. Miles Teller is an investor in The Finnish Long Drink company.