CALIA: I Chose What Fits

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The Badger Agency creates a new spot for the CALIA “I Choose What Fits” campaign. The new advert features four CALIA brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O’Laughlin, and gymnast Shawn Johnson East.

CALIA ad I Chose What Fits
I Chose What Fits

Credits
DICK’S Sporting Goods
Tom Hassett, VP OF MARKETING
Kate Fedishen, VP OF BRAND AND CATEGORY MARKETING
Kim Moynihan, DIRECTOR OF BRAND AND CATEGORY MARKETING
Leanna Gasbarre, SR. BRAND MANAGER
Alycia Scott, VP OF DESIGN
Mackenzie Hoops, DIRECTOR OF CREATIVE

BADGER AGENCY
Madonna Badger, CHIEF CREATIVE OFFICER
Natalie Troubh, PRESIDENT
Clark Fisher, EXECUTIVE CREATIVE DIRECTOR
Celeste Holt-Walters, HEAD OF PRODUCTION
Kristen Murphy, CREATIVE DIRECTOR, DESIGN
Matthew Scott, CREATIVE DIRECTOR, COPY
Anvitah Shah, DIGITAL DESIGNER
Willem Koppel, SENIOR PRODUCER
Maddie Echeverria, JUNIOR PRODUCER
Mary Read Askew, ACCOUNT DIRECTOR
Priyanka Thattengat, SENIOR ACCOUNT EXECUTIVE
Lisa Diaz, ASSISTANT ACCOUNT EXECUTIVE

PHOTOGRAPHY +VIDEO
Leonn Ward, DIRECTOR & PHOTOGRAPHER
Ben Carey, DIRECTOR OF PHOTOGRAPHY
Jose Barrios, LINE PRODUCER
Malcolm Wax, EP, PF100
Matilde Ramos-Pinto, EP, RSA
Carolyn Pedrossian, HEAD OF PRODUCTION, RSA

POST PRODUCTION
Chrissy Rabe, EDITOR
Dolce LDN, MUSIC COMPOSITION
Heard City, AUDIO ENGINEERING
Alex Bickel + Color Collective, COLOR
Finalbyte, FLAME

CMC
Ashley Saluga, PRODUCTION MANAGER
Michael Luppino, ON SET CMC REP

Good

7.8

Nice.

Memorable7.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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