Driveway – Your Happy Place

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Absurd

Driveway.com unveiled its new campaign, ‘Happy Place.’ There are two funny adverts part of this campaign:

  • First is set in a magical forest where gigantic cuddly cats and hot cocoa trains are part of a relaxing experience for a laidback dude and an inquisitive talking deer.
  • The latest spot in the campaign is a splashy tale in which a surfer shops for a car while riding a giant wave and having her hair brushed by a mermaid. Taking a meditative posture, she explains Driveway’s “totes chill vibes” to a chatty dolphin.

Created by agency Bruiser in collaboration with FANCY and Director MAPP, both spots used a blend of in-camera and visual effects magic to deliver a blend of comedic timing, sincere performance, and fantastical environments.

“We believe that strong brands have a strong point of view,” says Nick Strada, Founder of creative agency Bruiser. “The team at Driveway knows that their number one job is to put their customers at ease and give them maximum control. Our job is to tell their story with creativity, respect, and craft. Oh, and a nosy dolphin never hurts.”

Credits

Client: Driveway.com
Agency: Bruiser
ECD/Writer: Nick Strada
CD/Writer: Michael Howard
Executive Producer: Robbie Veltman
Strategy Director: Ian Chee
Strategist: Heather LeFevre
Management Supervisor: Kelsey Zeller

Production Company: FANCY
Director: MAPP
Executive Producer: Morna Ciraki
Managing Director: Robert Wherry
Line Producer: Oliver Van Beek
Director of Photography: Trent Opaloch
Production Designer: Michelle Foote-Derrick

Editorial Company: Cut+Run
Editor: Pete Koob
Assistant Editor: Stefan Manz
Executive Producer: Deanne Mehling
Sr. Producer: Kristen Jenkins

VFX: LIGHT VFX
Founder/VFX Supervisor: Antoine Moulineau
VFX Supervisor: Eric Rosenberg
COO: Guillaume Raffi
Producer: Olivia McLean
Head of CG: Raphaël Bot-Gartner
CG Supervisor: Landry De Oliveira
FX Supervisor: Hugo Astesano
Creature Artist: Chloe Roberts

Post: Jogger SF
Creative Director: Andy Brown
Lead Flame: Brendan Crockett
Flame: Todd Hemsley
Color: Adolfo Martinelli

Your Happy Place
Your Happy Place

Good

8.0

Nice work!

Memorable7.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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