Anchor: Christmas Little Elephant

The advertising agency Creature of London & Passion, UK just launch a new campaign for Arla Foods aims to promote Anchor Butter, and generate affinity for the Anchor brand. The campaign is completed by a Christmas online competition.
Featuring a family of characters known as the ‘Hugglers’, the ad is about Christmas and annoying present from grandparents…
The target audience is mothers, a target not easy to a reach as there is a high competition because moms are the primary gatekeepers to household decisions.

Adorable and funny

9.8

The advert is hilarious, the animation is beautiful, and the are adorable. It is the best Christmas commercial in 2015 until now.

Memorable10.0
Effective10.0
Style9.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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