Ford: The Beauty of Change

In this commercial

Ford UK unveiled a beautiful 60-second TV spot that features mechanical butterflies. The advert was created by the advertising agency GTB UK and directed by Peter Thwaites of Outsider. The soundtrack music is the song: Transformation (The Crimson Wing) by The Cinematic Orchestra. The marketing message: "Experience The Beauty of Change with the All-New Focus - a completely new car that has changed in every single way. Inspired by a new human-centric design philosophy with class-leading aerodynamics and a sophisticated range of Ford driver assistance and connectivity technologies. It’s been totally transformed to take you further than ever before." CREATIVE…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Excellent

Ford UK unveiled a beautiful 60-second TV spot that features mechanical butterflies. The advert was created by the advertising agency GTB UK and directed by Peter Thwaites of Outsider.

The soundtrack music is the song: Transformation (The Crimson Wing) by The Cinematic Orchestra.

The marketing message: “Experience The Beauty of Change with the All-New Focus – a completely new car that has changed in every single way. Inspired by a new human-centric design philosophy with class-leading aerodynamics and a sophisticated range of Ford driver assistance and connectivity technologies. It’s been totally transformed to take you further than ever before.”

CREATIVE AGENCY: GTB UK
COPYWRITER: James Child
ART DIRECTOR: Ash Prentice
PRODUCTION COMPANY: Outsider
DIRECTOR: Peter Thwaites
PRODUCER: Lindsay Moyes
POST PRODUCTION COMPANY: Electric Theatre Collective
SOUND DESIGNER: Jack Sedgwick

Beautiful CGI

9.4

Excellent work.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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