Ford: The Beauty of Change

Ford UK unveiled a beautiful 60-second TV spot that features mechanical butterflies. The advert was created by the advertising agency GTB UK and directed by Peter Thwaites of Outsider.

The soundtrack music is the song: Transformation (The Crimson Wing) by The Cinematic Orchestra.

The marketing message: “Experience The Beauty of Change with the All-New Focus – a completely new car that has changed in every single way. Inspired by a new human-centric design philosophy with class-leading aerodynamics and a sophisticated range of Ford driver assistance and connectivity technologies. It’s been totally transformed to take you further than ever before.”

CREATIVE AGENCY: GTB UK
COPYWRITER: James Child
ART DIRECTOR: Ash Prentice
PRODUCTION COMPANY: Outsider
DIRECTOR: Peter Thwaites
PRODUCER: Lindsay Moyes
POST PRODUCTION COMPANY: Electric Theatre Collective
SOUND DESIGNER: Jack Sedgwick