Meat and Livestock Australia: Share the Lamb

Meat and Livestock Australia unveiled two commercials part of its annual campaign. This year they choose a safe way to promotes lamb dishes. Still funny enough. Last year they have a controversial campaign

The old tagline ‘You Never Lamb Alone’ was also replaced with a new tagline: ‘Share the Lamb.’ So, all new but the old good one advertising agency is the same: The Monkeys.

The marketing message is “You don’t need much to make Moroccan Lamb Loin Chops. Just the Lamb. The spices. A pan. And some greens. Too easy.”

Credits
MLA – Chief Marketing Office – Lisa Sharp
MLA – Group Marketing Manager – Graeme Yardy
MLA – Brand Manager – Anna Sharp
MLA – Acting Brand Manager – Kelly Spence
Creative Agency – The Monkeys, part of Accenture Interactive
Group Chief Creative Officer & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Senior Copywriter: Benn Sutton
Art Director: Alastair Flack
Head of Planning: Michael Hogg
Managing Director: Matt Michael
Group Content Director: Ciaran Miller-Stubbs
Senior Content Manager: Victoria Zourkas
Content Executive: Will Davies
Head of Production: Thea Carone
Senior Broadcast Producer: Kaija Wall
Producer: Katie Bassett
Production Company- Goodoil Films
Director: Matt Kamen
Producer: Helen Morahan
Executive Producer: Juliet Bishop
D.O.P: Shelley Farthing-Dawe
Editor: Dave Whittaker @ ARC Edit
Post Production – The Editors
Production Design: Arabella Lockhart
Sound: Song Zu
Media Agency – UM
Senior Client Director : Tim Rogers
Senior Partnerships Manager: Jenny Lam
Partnerships Manager: Anna Cox
Senior Connections Designer: Jonny Day
Partnerships Trader: Yasmin Sherif
PR Agency – One Green Bean