McDonald’s 2022 Christmas ad – The List

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

McDonald’s 2022 Christmas ad is named “The List,” an emotive tale showcasing how “the little things mean the most.”

The heart-warming advert is soundtracked once again by Becky Hill with a rendition of Only You, with 10p from every download being donated to BBC’s Children in Need.

Created by Tom Hooper, the 90-second McDonald’s 2022 Christmas ad serves as a stark reminder that Christmas isn’t for the big, expensive, or flashy – it’s the little moments of togetherness which really help you to get into the spirit of Christmas.

McDonald’s 2022 Christmas ad soundtrack

Set to Becky Hill’s atmospheric rendition of ‘Only You, the magical film follows the story of a young boy and his loving mum, who both get swept up in anticipation of Christmas in different ways. He’ s busy getting carried away with the innocent excitement of an ever-growing Christmas list, and she’s busy trying to make sure all the preparations are ticked off her mental list.

This all culminates on Christmas Eve, when an unexpected visit to McDonald’s reminds them both that at Christmas – it’s the little things that mean the most.

The emotive new McDonald’s 2022 Christmas ad kickstarts McDonald’s #ReindeerReady campaign, which this year has The Alternative Christmas List at its core.

McDonalds 2022 Christmas advert - The List
Mcdonald’s 2022 Christmas advert – The List

When thinking about a ‘Christmas List’ – just like Alfie in the advert – it usually conjures up reams of ‘stuff’ to open on Christmas Day. The Alternative Christmas List flips this idea on its head and instead encourages families and friends to take a moment to write a list of things they want to do together ahead of the big day.

Whether its family traditions decorating the tree at home, dancing to festive classics or heading out wrapped up to meet Father Christmas himself, McDonald’s understands how important these moments are. This year, many families will struggle to afford every part of Christmas, and McDonald’s hopes to help, bringing some merriment and magic through The Alternative Christmas list.

McDonald’s 2022 Christmas advert statements

On the Christmas campaign, Michelle Graham-Clare, Senior Vice President, Chief Marketing Officer, said: “We know this Christmas isn’t going to be a normal one for many families across the UK and Ireland, so it’s more important than ever that we’re there to support our customers in their preparations to get Reindeer Ready.

We’re proud to launch The Alternative Christmas List, which will provide many families across the UK with free, fun activities in the lead-up to the big day, but to also be supporting our charity partner BBC Children in Need with much-needed funds at a time when they need it most”.

Chart-topping vocalist Becky Hill added: ‘I am so pleased to working with McDonald’s once again for this year’s Christmas campaign. I can’t wait to hear my fans’ reaction to the track. This year so many families and young people are struggling, and I am proud to be donating 10p from every download directly to BBC Children in Need – it’s humbling to see the work that this fantastic charity does, and I’m proud to play my part in supporting the young people it helps.

Good

10.0

The little things mean the most!

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 2 votes ) 7

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