TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Beautiful
Amazon releases a touching story of a young ballerina. Amazon’s Christmas advert shows how the young dancer’s spirit and tenacity triumphs through the challenges of 2020. And how her family and community help her by buying stuff from Amazon. The film was created by the advertising agency Lucky Generals.
Credits
Advertising Agency: Lucky Generals, UK
VP global creative: Simon Morris
WW executive creative director: Jo Shoesmith
Senior campaign manager, EU: Jennifer Finch
Senior campaign manager, global: Kelly McFarren
Senior creative program manager, global: Kara York
Creative program manager, global: Jennifer Orrestad
Director: Melina Matsoukas
Production company: PrettyBird
Local production company: Division
Editing: Andrew Morrow
Post production: ETC
Sound: Sam Ashwell / 750mph
Music composition: Peter Mauder
