Stop Ivory: GOING GOING GONE

A powerful advert created by the advertising agency JWT, London, UK. Directed by James Lawes, the film is a little bit creepy but the message is clear: We should stop buying ivory. The marketing story is “An elephant is slaughtered every 15 minutes for its ivory. The international trade in ivory is illegal, but many countries continue to allow trade within their borders. The existence of this “legal” trade provides a hiding place for illegal ivory and undermines the message that only when the buying stops will the killing stop. Time is running out to save the African elephant. The new proposed UK law has shown the way, now the rest of Europe must follow.”

Credits:
Advertising Agency: JWT, London, UK
Executive Creative Director: Lucas Peon
Creative Directors: David Masterman, Cristiano Neves
Creatives: Will Wright, James Lucking
TV Producer: Tash Bedford
Planner: Stephen Son
Account Directors: Claire Banks, Bryan Riddle
Project Manager: Katie Oldfield
Designers: Jordan Dicks, James Champ
Retoucher: John Proudfoot
Production Company: Snapper Films
Director: James Lawes
Executive Producer: Helen Hadfield
Producer: Jessica Turner
DoP: Malte Rosenfeld
Production Manager: Rosie Pike
Art Director: Jerry Bland
Editorial Company: Whitehouse Post
Editor: James Forbes-Robertson
VFX Company: The Mill
VFX Supervisors: Fergal Hendrick, Charles Dockerill
Telecine Artist: James Bamford
3D Artists: Sendil Kumar J, Rakesh Venugopalan, Manjunath Shivaprasad, Senthil Murugan Balasundaram, Basbendu Sarkar
2D Compositors: Barnsley, Lucas Carrecedo, Chaitali Shah
VFX Production: Colin Oaten, Ian Berry, Payal Thakkar
Sound Company: Wave Studios
Sound Designers: Ed Downham, Ned Sisson
Sound Producer: Jenn Sanders
Music Company: CORD
Composer: Luke Farmer
Photographer: Andy Rudak

Stop Ivory

8.8

Powerful!

Memorable10.0
Effective9.0
Style8.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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