Mulberry: Miracle

Bold move Mulberry! The 2015 Christmas ad of Mulberry is a spoof of the Nativity Scene where the baby Jesus was replaced by a … red handbag. The commercial was created by creative agency Adam & Eve/DDB.

Directed by James Rouse, the “Miracle” ad promotes the miraculous new arrival of luxury Bayswater, a Mulberry bag icon (£995). The sound track is Spiritus Sanctus song.

The new Nativity Scene

8.6

When a handbag plays the role of baby Jesus in a Christmas commercial a lot of people from the target audience can find the ad offended. Hilarious? Yes! Efficient? Maybe.

Memorable9.0
Effective8.0
Style8.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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