Twitter: Pope’s Visit

Made by the advertaising agency TBWA\Chiat\Day Los Angeles, the new Twitter’s TV ad is a 30-second spot titled “Pope’s Visit”. The tagline is “Don’t Miss the Next Moment.” and the soundtrack is the song U-Huh by Tkay Maidza (an Australian singer and rapper, born in Zimbabwe full and her full name is Takudzwa Victoria Rosa Maidza).
Featuring Pope Francis the Twitter commercial is funny and take a look back at the Pope’s time in the US.

Twitter did this campaign to take itself to a broader audience and it identified five groups of people who don’t use Twitter and will be targeted in those ad campaigns.

A TV commercial can even help Twitter

8.4

It is too fast and it is hard to follow. I pause the video to read the captions, but you cannot expect that viewers will do that on live TV...

Memorable9.0
Effective7.0
Style8.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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