Moschino: Moschino Barbie

Aside featuring a boy for the first time in its ads for Barbie, the new Mattel’s commercial from has nothing special at all. On the other side, Moschino Barbie was sold out within an hour of release even it wasn’t cheap as it was retailed for $150.
Moschino and Mattel declare that the ad is more fauxmercial than a real commercial (fauxmercial definition: not a real commercial).
Anyway, Mattel needs some PR because next year Hasbro just won Mattel’s license to sell the Disney Princesses (like Elsa, Ana, Rapunzel…), and this ad makes the Internet talk a lot about Mattel …

The tagline is: Totally hot, totally cool, totally Moschino Barbie!

Mattel is an American multinational toy manufacturing company known fo Fisher-Price, Barbie dolls, Monster High dolls, Winx Club dolls, Hot Wheels, Matchbox toys, Masters of the Universe, American Girl dolls, and WWE Toys)

Totally hot, totally cool, totally Moschino Barbie!

8.4

An ad good to make some noice.

Memorable9.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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