Verizon: Star Wars
The new Verizon commercial features Chewbacca and BB-8 to explain that Verizon’s network doesn’t slow you down. Using the Star Wars: The Force Awakens theme and the song “The Imperial March” by John Williams, the Verizon commercial generates a lot of discussions from Star Wars fans.
This advertisement was directed by JJ Abrams’ assistant director for The Force Awakens and even better, the cinematographer of this advertisement is Dan Mindel, the same guy who did The Force Awakens. So you guys can expect the Force Awakens to look like this.
The ad was created by advertising agency Wieden + Kennedy to promote Verizon 4G LTE Coverage. The headline is “Better Matters.” and Star Wars: The Force Awakens opens December 18th.
The commercial is good to generate discussions around the ad, but the ad theme is stronger than the message of the ad so the Verizon’s message goes unnoticed.
A well-executed commercial and a good use of Star Wars theme.