Nissan: The Delivery
In this commercial
Mickey Rourke, Carl Weathers, Raymond Cruz and Teresa Ruiz (one of Mexico’s most respected young actresses) star in the new Nissan online commercial. The ad is part of “Tough Guys,” campaign and it promotes their 5-year/100,000 mile commercial van warranty.
“We want to bring attention to the durability and efficiency that small business owners can expect from Nissan’s commercial vehicles,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “These vehicles endure more than 7,000 tests during the development process, compressing 13 years of real-world use into about three months. The results are highly dependable vehicles for our owners.”
The spot is a six-minute online action parody titled, “The Delivery.”, spoofing the 80s action movie subgenre.
Nissan found a cool way to promote light commercial vehicles.