Macy’s 2023 Christmas Advert

TV Commercial Review

Heart or Humor


Where Christmas wishes come to life

As the holiday season unfurls its festive spirit, Macy’s, synonymous with American Christmas traditions, unveils its 2023 Holiday commercial, “Hey, Santa.” This latest offering from Macy’s, created in collaboration with BBDO New York, isn’t just an advertisement; it’s a heartwarming narrative that encapsulates the essence of the holiday spirit. Macy’s has long been revered for its ability to blend sentimentality, storytelling, and seasonal enchantment, and this year’s ad is no exception. It stands as a beacon of warmth and joy in the bustling holiday advertising landscape, showcasing not just products but the true meaning of Christmas through the eyes of a young protagonist on a unique mission.

Macy’s 2023 Christmas Advert
Macy’s 2023 Christmas Advert – A young boy’s enchanting journey through Macy’s in search of a special gift for Santa.
  1. Memorable: 95/100 Macy’s Christmas ad for 2023 is a memorable masterpiece, blending the charm of tradition with modern storytelling. The storyline, centered around a young boy’s quest to find the perfect gift for Santa, resonates deeply with the audience. The ad’s nostalgic connection, particularly with Macy’s historical association with Santa in “Miracle On 34th Street,” amplifies its memorability. However, its reliance on traditional Christmas tropes might slightly limit its appeal among audiences seeking more innovative narratives.
  2. Effective: 92/100 The effectiveness of this ad is evident in its clear showcase of Macy’s wide range of products, cleverly integrated into the boy’s journey through the store. The ad reinforces Macy’s as a one-stop destination for Christmas shopping. However, the focus on a traditional Christmas narrative might overshadow the diversity of Macy’s offerings to a certain extent.
  3. Style: 90/100 The ad’s style combines old-time charm and contemporary production quality. The choice of The Moonglows‘ doo-wop Christmas classic as a soundtrack adds a unique flair, complementing the nostalgic theme. While the style is undoubtedly appealing, it might resonate more with audiences familiar with classic Christmas aesthetics than those preferring more modern takes.
  4. Heart/Humor: 94/100 Macy’s ad tugs at the heartstrings with its emotional storyline and the young boy’s earnest quest. The moment he avoids the toy department is humorous and endearing, adding a lighthearted touch to the narrative. While the ad is rich in heartwarming moments, it leans more towards sentimentality than outright humor.
  5. Execution: 96/100 The execution of the ad is near-flawless, with a standout performance from the young protagonist. The journey through Macy’s is skillfully designed to display the store’s offerings without feeling forced. The rendezvous with Santa is the perfect culmination, although the ad could have explored more innovative storytelling techniques.
Macy’s 2023 Christmas Commercial
A nostalgic trip down the aisles of Macy’s, showcasing the best of holiday shopping.

The Macy’s 2023 Holiday commercial, “Hey, Santa,” has garnered many reactions from viewers, highlighting its impact and resonance with the audience. The commercial’s narrative, featuring a young boy on a mission to find the perfect gift for Santa, has touched many hearts and evoked many emotions.

  1. Heartwarming Responses:
    • The majority of viewers expressed a deep sense of heartwarming joy and nostalgia. Comments like “This little boy just melts my heart” and “Finally! A commercial that we can absolutely love!” reflect the audience’s emotional connection with the storyline.
    • The portrayal of the boy’s selflessness, especially in moments like avoiding the toy section and choosing a gift for Santa, was particularly appreciated. Phrases like “so precious” and “fills my heart with so much joy” are recurring in the viewers’ comments.
  2. Appreciation for the Narrative and Execution:
    • The commercial’s storytelling and execution were lauded, with viewers finding the narrative adorable and brilliant. The scene where the boy covers his eyes to avoid distractions was frequently mentioned as a highlight.
    • Many viewers appreciated the commercial for its wholesome and family-focused theme, remarking on its effectiveness in capturing the true spirit of Christmas.
  3. Comparisons and Nostalgia:
    • Some viewers compared past Macy’s commercials and other iconic Christmas ads, indicating that this commercial stands out in its category. Remarks like “best Christmas commercial” and “reminds me of an early 90s Christmas commercial” showcase its nostalgic appeal.
  4. Constructive Criticism and Diverse Opinions:
    • While overwhelmingly positive, there were some constructive criticisms and differing opinions. A few viewers expressed difficulty understanding the song lyrics, and others desired a longer commercial version.
    • A small fraction of viewers found the commercial less appealing, with comments like “totally obnoxious and annoying,” indicating the subjective nature of audience responses.
  5. Personal Connections and Shared Experiences:
    • The commercial evoked personal memories and connections for many, with viewers sharing stories about how the ad reminded them of their family members or past experiences.
    • The universality of the theme, focusing on giving and selflessness, resonated with a broad audience, transcending age and background.

Overall, the reactions to Macy’s “Hey, Santa” commercial are predominantly positive, emphasizing its effectiveness in capturing the essence of the holiday spirit, eliciting nostalgia, and creating a memorable and emotionally resonant experience for the audience.

Macy’s 2023 Christmas Ad
Capturing the essence of traditional Christmas spirit in Macy’s heartwarming ad.

Macy’s 2023 Holiday commercial, “Hey, Santa,” beautifully transcends the conventional boundaries of advertising to deliver a story that resonates with the heart. This ad showcases Macy’s seasonal range; it’s a reminder of the joy of giving, the warmth of family, and the magic that permeates the holiday season. The overwhelmingly positive viewer reactions are a testament to the ad’s ability to touch hearts and rekindle the childlike wonder associated with Christmas. In an era where commercials often fade into the background noise of our busy lives, “Hey, Santa” is a memorable piece of storytelling that captures the essence of the holidays and reinforces Macy’s legacy as a purveyor of Christmas magic.

Heartwarming XMAS ad


Nostalgic connection

Heart or Humor9.4
Reader Rating: ( 2 votes ) 5.3

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