Amazon Black Friday TV Commercial
In this commercial
TV Commercial Review
Heart or Humor
Nostalgic visual effect
As the world gears up for the biggest shopping event of the year, Amazon steps into the spotlight with its latest Black Friday commercial, “Never Ending Deals.” The 61-second Amazon Black Friday TV Commercial quickly captivates viewers through its enticing array of discounts and deals and its masterful blend of catchy tunes and old visual feel. Amazon’s approach to Black Friday advertising is a crucial chess move in retail giants and cut-throat competition.
The distinctive aesthetic of Amazon’s “Never Ending Deals” ad, designed to resemble an old VHS tape, is a creative stroke that plays on nostalgia while staying relevant in the digital age. This technique, a fusion of retro and modern, not only adds a layer of uniqueness to the ad but also evokes a sense of nostalgia in a broad range of viewers. With its characteristic graininess and color distortion, the VHS quality harks back to a bygone era, contrasting with the contemporary products and deals Amazon is known for. This stylistic choice is more than a mere visual effect; it’s a strategic move to stand out in the clutter of sleek, high-definition commercials. It taps into the viewers’ sentimental attachments, subtly implying that Amazon’s value and appeal remain timeless while times have changed. This blend of the old and new is particularly effective in an era where retro aesthetics have seen a resurgence, making the ad visually memorable and emotionally resonant.
Ratings Amazon Black Friday TV Commercial
Memorable (85/100): Amazon’s “Never Ending Deals” strikes a chord with its rhythmic script and catchy musical backdrop. This combination creates an auditory bookmark in viewers’ minds, ensuring the ad lingers longer than the average commercial. However, it faces stiff competition from similar Black Friday ads, which might dilute its memorability in the crowded advertising space.
Effective (92/100): The ad’s effectiveness is anchored in its clear call to action and its exploitation of seasonal relevance. By leveraging the Black Friday frenzy, Amazon positions itself as the ultimate destination for deals. This direct approach will likely drive significant traffic to their platform, ticking all the boxes for an effective ad campaign.
Style (88/100): The ad’s style is a harmonious blend of vibrant visuals and rhythmic soundscapes. It visually represents Amazon’s diverse product range, appealing to a broad spectrum of consumers. The style is engaging but risks being overshadowed by similar approaches used by competitors like Walmart and Target.
Heart/Humor (75/100): While the ad doesn’t heavily lean on emotional appeal or humor, it maintains a light and engaging tone. The focus remains on the excitement of finding deals, which resonates with the thrill-seeking nature of Black Friday shoppers.
Execution (90/100): The execution of “Never Ending Deals” is seamless, with a well-orchestrated blend of music, visuals, and message. Amazon’s reputation as a retail giant adds credibility and anticipation, making the execution more impactful than its rivals.
In conclusion, Amazon’s “Never Ending Deals” commercial is a testament to the brand’s understanding of the Black Friday ethos and consumer psychology. While it competes in a domain with similar strategies, Amazon’s ad distinguishes itself through its musical charm and direct messaging. The ad not only showcases the vastness of Amazon’s offerings but also successfully imprints the brand’s presence in the minds of consumers. However, the true victory of this ad lies in its ability to induce immediate action, steering viewers towards Amazon’s Black Friday deals. As we’ve seen, the blend of music, product diversity, and a strong call to action forms a symphony that resonates well with the audience, striking a balance between commercial appeal and creative flair. This ad is a clear example of how Amazon continues to play a dominant tune in the orchestra of retail advertising.
A symphony of deals