Ketal Supermarket’s Emotional Ad: It Will Make You Cry

TV Commercial Review

Heart or Humor



In the bustling world of supermarket ads, where deals and discounts usually reign supreme, Ketal Supermarket, guided by the creative hands of Ogilvy Bolivia, takes a different turn down the emotional aisle with their latest ad, “IT’S A GIRL.” Reminiscent of a mini-blockbuster, this ad veers off the beaten path, stirring hearts and possibly even a few tear ducts. Let’s unpack this basket of emotions, shall we?

  1. Emotional Rollercoaster: This ad surprises and delights with its emotional depth, just like finding that last piece of cake in the fridge. It’s a narrative journey that tugs at heartstrings, making you forget it’s an ad for a supermarket.
  2. Brand as a Life Coach: Ketal isn’t just selling groceries; they learn life lessons. This ad elevates the brand to a Dove or Nike-esque status, making Ketal more than a shopping destination but a life advisor.
  3. Cinematic Splendor: The ad’s visual and auditory elements are akin to finding a gourmet section in a grocery store – unexpected but thoroughly enjoyable. Its high production value adds a layer of sophistication rarely seen in supermarket advertising.
Ketal Supermarket advert
Ketal Supermarket advert: A moment in the ad where hearts skip a beat – not your average grocery run.
  1. Missed Product Focus: In its quest to pull at heartstrings, the ad might leave some viewers wondering what’s for sale. Is it tissues for the tears it induces or groceries?
  2. Niche Audience Appeal: This ad might be the gourmet cheese of commercials – not for everyone. Its appeal to a more mature, story-loving audience might miss the mark with those looking for straightforward deals.
  3. Risk of Overshadowing: With such a strong narrative, there’s a risk the story might overshadow the brand itself, making viewers remember the tale but forget the teller – Ketal Supermarket.
Ketal Supermarket commercial
Ketal Supermarket commercial – shining amidst an emotional story.

Ketal Supermarket – IT’S A GIRL” is like finding an unexpected gem in a stack of weekly flyers. It’s a bold, emotional journey that might redefine supermarket advertising. While it risks missing the mark with some, it’s a heartwarming reminder that sometimes, the best finds are hidden behind the ordinary. Ketal’s not just changing logos; they’re changing perceptions.

  • Memorable: 90/100 – It sticks like that catchy jingle in your mind.
  • Effective: 75/100 – Hits the heart but might miss the cart.
  • Style: 95/100 – More stylish than a gourmet section.
  • Heart/Humor: 85/100 – All heart, sprinkled with life’s ironies.
  • Execution: 80/100 – A well-baked concept, slightly undercooked on product focus.
A scene that blurs the line between cinema and advertising.

Client: Supermercados Ketal
President: Daniel Pastén
CMO: Andrés Zamora
Agency: Ogilvy Bolivia
CCO: Henry Medina
Project Manager: Claudia Rojas
Sr. Copywriter: Gerson Irazabal
Graphic Designer: Andrés Vega, Adrián Poma, Kevin Quiroz
Head Of Social: Karina Llanos
Production Company: 5to Elemento
Cast:Cristian Mercado, Nimeyra Flores, Laila Manjon, Nataly Ustariz, Pamela Cejas
Director: Julio Barragán
Executive Producer: Mateo Barrios
Director of Photograph: Sebastián Fernandez
Production Designer: Mariana Sandoval
Assistant Director: Alvaro Alvarez
Producer: Andrés Saenz
Assistant Producer: Fernando Corasa, Daniel Loayza
Assistant Executive Producer: Nathalie Barrios
Storyboard: Pablo Giovanny Burgoa
: Pamela Cejas
Locations: Pholack Rios
Camera Assistants: Julio Cruz, David Laura
Making Of / Photo: Juan Ramos
Grip: Walter Pacombia, David Ticona, Sergio Ticona
Art Producer: Jannet Cerrogrande
Art Assistants: Juan Carlos Quijarro, Verónica Ortiz, César Mamani
Costume Designer: Analia Peñaloza
Make Up: Reyna Arias
Transportation: Flavio Colque, Wilfredo Villazón, Juan Colque, Cristian Mamani, Javier Calisaya
Catering: Marcela Flores
Post production: Boris Yampara
Sound Design: Matias Berdiales / Polenta

Heartbreaking advert


Hits the heart.

Heart or Humor8.5
Reader Rating: ( 0 vote ) 0

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