World AIDS Day is held on the 1st December each year, so Durex launches a social media campaign to support safe sex. The idea is to create the world’s first official safe sex emoji. How does Durex want to do that? It asks for support of young people by sharing this commercial using #CondomEmoji. If there are many people show their support for an official safe sex emoji then Unicode Consortium‘s Emoji Subcommittee can approve it.
Emoji = pictographs (pictorial symbols) that are typically presented in a colorful form and used inline in the text.
Emojis ... emojis ...
A good initiative but, I doubt that will help. About the video: it is well edited, the voice is OK, the call to action is clear. My conclusion: it is a good ad.