THINK!: Helpful Hazards

The advertising agency AMVBBDO, London, UK creates this funny ad for a THINK! safety information campaign. The THINK! campaign is run by UK Department for Transport and its aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.

“Helpful Hazards” commercial aim to raise awareness of the dangers of country roads THINK!. In this ad, AMVBBDO asks the local farmer to turn potential hazards into helpful hazards. They did this in a very creative way. And it is funny, too.

Helpful hazards


A good public interest advertising campaign. Good job AMVBBDO and UK Department for Transport!

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