Temptations– Say sorry for the holidays

adam&eveDDB launch a Christmas campaign for Temptations, a pet food brand from Mars. For your information, Temptations have a one of a kind, patented treat that’s crunchy on the outside and soft on the inside…
The 60-sec commercial has a powerful combination: funny cats and Christmas. At the first glance, the association is not forced as the Christmas is just around the corner and TEMPTATIONS is a food for cats. The ad tagline is “Say sorry for the holidays” and invite cat owners to buy more Temptations food for cats…

Cats are funny


The agency thinking path: funny videos with cats are viral, so a commercial with funny cats could become viral...

Heart or Humor9.0
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