ALDI: Now this is Christmas

BMF Australia launches this hilarious spot for ALDI, a discount supermarket chain (ALDI is a syllabic abbreviation for Albrecht Diskont). Unlike other Christmas commercials, this ad is about how Christmas can be a massive pain. Before Christmas, we all feel a pressure that it can make Christmas an extremely stressful period. Probably all of us can recognize some aspect of our self in at least one of these characters scared by Christmas time.
The tagline is “Now this is Christmas” and the ad promotes the premium range of ALDI festive season products.
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Christmas can be a massive pain


The ALDI Christmas commercial stands out among other Christmas commercials full of clichés.

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