Gatorade: Moving The Game Forward

Featuring some of the world’s best athletes, the Gatorade’s new commercial is inspirational and motivational. “Moving The Game Forward” is part of a one year long Gatorade campaign named “50 Years Of Sports Science” and it was created by TBWA\Chiat\Day Los Angeles. The campaign commemorates Gatorade’s 50th anniversary.

“Moving The Game Forward” Gatorade commercial has an impressive cast: Abby Wambach (A six-time winner of the U.S. Soccer Athlete of the Year award), Dwyane Wade (3× NBA champion), Elena Delle Donne (gained national recognition as a high school basketball star at Ursuline Academy in Wilmington, Delaware), Eli Manning (holds Giants franchise records for most passing yards, touchdown passes and completed passes in a career, and the NFL record for most fourth-quarter touchdown passes in a season.), Lionel Messi (holds the Guinness World Records titles for most goals scored in La Liga, a La Liga season, a calendar year, a Champions League match, and most Champions League seasons), Usain Bolt (the first man to win six Olympic gold medals in sprinting, and an eleven-time World champion).

The advertisement tagline is “Fueling the Future”. Even the ad is not very creative, the final result is epic thanks to the brilliant cast.

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Inspirational and motivational ad

9.4

This is a motivational ad with a epic cast.

Memorable9.0
Effective10.0
Style10.0
Heart or Humor9.0
Execution9.0

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