Gatorade Ad 2023 ‘Don’t Go Missing’ – Damian Lillard

Gatorade has recently launched a new advert titled ‘Don’t Go Missing’, a faux public service announcement that humorously highlights the issue of athletes disappearing during crucial moments of a game due to dehydration. The ad features NBA All-Star Damian Lillard, who warns athletes about the unexpected dangers of dehydration.

The ad is a clever and comedic approach to a severe issue, using humor to effectively communicate the importance of hydration to young athletes. The ad features testimonies from athletes who have reportedly “gone missing” during games and a brief but impactful cameo from NFL Hall-of-Famer Shannon Sharpe, known for calling out professional athletes who disappear during crucial moments of fun.

The ad is part of Gatorade’s two-fold summertime campaign. The first part, which rolled out in June, was a star-studded revival of the brand’s iconic ‘Be Like Mike’ campaign. This new ad, however, takes a different approach, using humor and a faux PSA format to deliver its message.

Gatorade’s ‘Don’t Go Missing’ ad is a creative and engaging way to communicate the importance of hydration to athletes. It effectively uses humor to draw attention to a serious issue, and its star-studded cast adds to its appeal.

Pros:

• The ad’s humorous approach makes it engaging and memorable, helping to communicate its message effectively.
• Using well-known athletes like Damian Lillard and Shannon Sharpe adds credibility and appeal to the ad.
• The ad’s faux PSA format is a unique and creative approach that sets it apart from typical sports drink commercials.

Cons:

• The ad’s comedic tone may risk downplaying the seriousness of dehydration in sports.
• Due to its unconventional format, the ad’s message may not be immediately apparent to all viewers.
• The ad relies heavily on recognizing its featured athletes, which may limit its effectiveness among audiences unfamiliar with these individuals.

Who is Damian Lillard

Damian Lillard is a professional basketball player who has made a name for himself as one of the most dynamic and exciting players in the NBA. Born on July 15, 1990, in Oakland, California, Lillard’s journey to the top of the basketball world is a testament to his hard work, determination, and exceptional talent.

Lillard attended Weber State University, where he was a standout player for the Wildcats. Despite coming from a small school, his impressive performances caught the attention of NBA scouts, and he was selected as the 6th overall pick by the Portland Trail Blazers in the 2012 NBA Draft.

Since then, Lillard has established himself as one of the premier players in the league. Known for his scoring ability, clutch performances, and leadership, he has been named an NBA All-Star multiple times and consistently among the league’s top scorers. His ability to perform under pressure has earned him the nickname “Dame Time,” a testament to his knack for making big plays in crucial moments.

Off the court, Lillard is also known for his passion for music. He has released several rap albums named Dame D.O.L.L.A., showcasing his skills as a lyricist and performer. His dedication to his community is also noteworthy. He has been involved in numerous charitable activities, mainly focusing on education and the well-being of children.

Lillard’s journey from a small college to NBA stardom is an inspiring story of perseverance and determination. His success on and off the court has made him a role model for aspiring athletes around the world. Whether he’s sinking a game-winning shot or laying down tracks in the recording studio, Damian Lillard continues to make his mark as one of the most influential figures in the world of basketball.