Gatorade unveiled an animated short film that tells the Lionel Messi life with goods and obstacles like stopping growth or stand-by in his career. Created by the TBWA \ Chiat \ Day Los Angeles, the campaign is linked to the approach of the Football World Cup.
The marketing story is “Glory only happens when you sweat for your dreams. Gatorade presents Heart of a Lio, an animated short film about Lionel Messi.”
