DoorDash Super Bowl 2025: NatDoorDash is making its fourth consecutive appearance at football’s biggest event with a new ad campaign that puts the spotlight on DashPass, the platform’s monthly membership program. The commercial, titled “DashPass Math,” features celebrated comedian Nate Bargatze, who humorously shows how easy it is to justify extravagant purchases when you’re racking up savings with DashPass.e Bargatze’s “DashPass Math” Takes Center Stage
Nate Bargatze Says “Give Yourself A Pass”
In the ad, Bargatze’s spending habits get hilariously out of hand—he invests in everything from clones and a horse to Fabergé eggs—simply because he’s saving so much money on eligible orders through DoorDash. The comedic twist underscores the tagline “Give Yourself a Pass” by illustrating that for frequent users, the monthly subscription can practically “pay for itself,” freeing up funds for life’s more bizarre indulgences.
“I’d already been using DoorDash a lot for a pretty long time,” explains Nate Bargatze.
“So when they reached out to me to do a spot for DashPass I didn’t have to think about it much. I already believed in them as a company, sometimes more than once a day if you know what I mean.”
Fourth Time in the Big Game
While many brands use the Super Bowl stage to showcase new products or comedic celebrity cameos, DoorDash continues its streak of highlighting real consumer benefits. Since its inaugural Big Game ad, the brand has focused on themes like neighborhood support and customer convenience. This year’s ad offers a lighthearted twist that resonates with frequent DoorDash users—showing how “DashPass Math” can justify even the most eccentric purchases.
“Our campaign spotlights how DashPass continues to be your all-access pass to more of what you love,” explains Amoo-Gottfried.
“Helping you save on every eligible order is at the heart of our mission.”Behind the Scenes & Beyond
The “DashPass Math” commercial will air on game day, but the campaign extends well beyond the 30-second or 60-second spot. DoorDash plans to roll out additional digital content, social media engagement, and promotional offers tied to the Big Game. Viewers can expect to see more of Bargatze’s comedic persona in short-form clips, outtakes, and behind-the-scenes snippets across DoorDash’s official channels.
For those who want to “give themselves a pass” on game day (and every day), DoorDash’s membership may be an attractive option—especially if you share Bargatze’s taste for consistent takeout or grocery deliveries.
