In a landmark move, RITZ Crackers is set to make its Super Bowl debut on February 9, 2025, with an innovative campaign titled “RITZ Salty Club.” This 30-second commercial introduces an exclusive lounge for individuals with “salty” personalities and features renowned actors Michael Shannon, Aubrey Plaza, and musician Bad Bunny.
The advertisement, developed in collaboration with The Martin Agency and directed by Jake Szymanski, known for his work on the comedy series “Jury Duty,” aims to captivate the massive Super Bowl audience. The “RITZ Salty Club” campaign extends beyond the television spot, encompassing paid media, retail promotions, public relations efforts, and social media amplification to maximize reach and engagement. This initiative continues Mondelēz International’s strategy of featuring its snack brands during the Super Bowl, following last year’s appearance by another of its products.
As Super Bowl LIX approaches, RITZ joins a roster of brands leveraging the event’s massive viewership to make impactful statements. With advertising slots reportedly selling for over $7 million for a 30-second spot, the Super Bowl remains a premier platform for brands to showcase their creativity and connect with a broad audience.
