Heinz A.I. Ketchup advert

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Excellent

Use of artificial intelligence text-to-image programs

Advertising is no stranger to AI. AI is being used increasingly in marketing, but Heinz is the first brand to take AI to a new level.

With new artificial intelligence text-to-image programs taking over the internet, we wanted to find out what A.I. thinks “ketchup” looks like. So we used A.I. to generate images of ketchup on Dall-E 2. The result? Just like humans, A.I. prefers Heinz.

Good use of artificial intelligence text-to-image programs in marketing!

Heinz AI Ketchup advert
Weird Heinz AI Ketchup result

Artificial intelligence in marketing

9.4

Interesting approach.

Memorable9.0
Effective10.0
Style10.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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