Heinz A.I. Ketchup advert
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
Use of artificial intelligence text-to-image programs
Advertising is no stranger to AI. AI is being used increasingly in marketing, but Heinz is the first brand to take AI to a new level.
With new artificial intelligence text-to-image programs taking over the internet, we wanted to find out what A.I. thinks “ketchup” looks like. So we used A.I. to generate images of ketchup on Dall-E 2. The result? Just like humans, A.I. prefers Heinz.
Good use of artificial intelligence text-to-image programs in marketing!
Artificial intelligence in marketing
9.4
Interesting approach.
Memorable9.0
Effective10.0
Style10.0
Heart or Humor9.0
Execution9.0
( 0 vote ) 0
Related TV Commercials
01:00
