“Buon Appetito”: A Wake-Up Call on Marine Plastic Pollution
TV Commercial Review
Heart or Humor
In a world of advertisements, only a few manage to strike a chord and drive a powerful message home. Plastic Fischer’s “Buon Appetito” campaign does more than entertain; it educates and calls for action.
The Setting and the Story
Hans and Sabine, the central characters, are searching for the most genuine restaurant experience during their Mediterranean trip. Having been lured into tourist traps before, they are hopeful when they find a restaurant bustling with locals. Their anticipation is palpable, but what awaits them is a twist served by a rather snippy waiter.
A Reflection of Reality
The ad brilliantly captures the essence of modern-day tourism, where travelers often find themselves caught between their desire for authenticity and the reality of commercialized experiences. The humor lies in the unexpected, making the viewer empathize with Hans and Sabine and chuckle at the unforeseen events.
The Underlying Message
While Hans and Sabine’s quest for an authentic Mediterranean dining experience forms the narrative’s surface, the more profound message is about the pervasive issue of marine plastic pollution. The unexpected twist served by the waiter isn’t just a humorous plot device; it’s a stark reminder of the plastic menace that lurks in our oceans.
Collaboration for a Cause
This impactful campaign results from a collaboration between Plastic Fischer and @FilmakademieBW, with sponsorship from @Allianz. The primary objective? To raise awareness about the devastating consequences of marine plastic pollution.
But awareness is just the first step. Plastic Fischer is on a mission to combat ocean plastic pollution actively. By supporting their operations, individuals and organizations can contribute to collecting kilograms and tons of river plastic. This initiative cleans up the environment and provides full-time employment opportunities for locals in India and Indonesia. These individuals are trained to ensure that the collected plastic is processed correctly, preventing it from ending up in landfills or returning to the environment.
A Sustainable Future
The campaign underscores the importance of collective responsibility. While the commercial entertains, it also serves as a call to action. Supporting initiatives like Plastic Fischer can ensure a cleaner, plastic-free environment for future generations.
Behind the Scenes
The “Buon Appetito” campaign was launched in Germany in August 2023. It’s a brainchild of the ad agency potvis for the brand Plastic Fischer. The film medium campaign is associated with the Public Interest NGO industry.
The cast brings the story to life, with Eva Kammigan and Michael Specht playing Sabine and Hans, respectively. Amedeo Gonnella and Fariborz Rahnama add flavor to the narrative as Alessandro and Francesco.
The crew, led by director Pascal Momper, showcases a blend of seasoned professionals and fresh talent. The cinematography by Benedict Uphof captures the Mediterranean ambiance perfectly, while the editing by Lukas Wengorz ensures the story flows seamlessly.
A Collective Effort
The extensive list of extras and the special thanks section highlight the collaborative nature of the project. Many hands and minds came together, from the Jugenstiftung Baden-Württemberg to the Filmakademie Baden-Württemberg GmbH to make this ad a reality.
“Buon Appetito” is more than just a commercial; it’s a movement. Collaborating with partners and sponsors, Plastic Fischer is leading the charge against marine plastic pollution, emphasizing that the solution lies in collective action and sustainable practices.
- Powerful Message: The ad seamlessly integrates entertainment with a crucial environmental message, making it both engaging and enlightening.
- Collaborative Effort: The partnership with @FilmakademieBW and sponsorship from @Allianz amplify the campaign’s reach and impact.
- Sustainable Solutions: Beyond raising awareness, the campaign promotes actionable solutions, such as providing employment opportunities in India and Indonesia to combat plastic pollution.
- Subtle Narrative: The underlying message about marine plastic pollution might be too subtle for some viewers, potentially missing the mark with specific audiences.
CLIENT: Plastic Fischer
CAST: Sabine: Eva Kammigan
Hans: Michael Specht
Alessandro (Kellner): Amedeo Gonnella
Francesco (Koch): Fariborz Rahnama
Regie: Pascal Momper
Producerin: Caroline Lara Klatt
Producer: Julius Wieler
Producerin: Helena Zeppenfeldt
Produktionsleitung: Bianca Beer
Assistenz der Set-AL: Sebastian Strauch
Idea & Concept: Pascal Momper
Additional Concept: Luca Priestersbach
Drehbuch: Serdar Gencol
1st AD: Maxi Antonia Stumpp
Script Continuity: Vanessa Stachel
Crowd AD: Jona Menuet
DoP: Benedict Uphof
1st AC: Dennis Banemann
2nd AC: Jona Riese
Techno Crane Operator: Simon Recker
BTS Videographer: Julia Hänel
BTS Photographer: Yanick Schweitzer
Oberbeleuchter: Shervin Moallem
Best Girl :Clarissa Gora
Beleuchter: Vincent Bontjes van Beek
Beleuchter: Julián Guerra Duque
Set-Ton: Jan Heitland
Mischung / Sound Design: Moritz Peter
Filmmusik: Kilian Oser
Maske: Marisa Schamal
Kostüm: Malena Jaiser
Kostüm-AS: Sabina Stöckler
Kostüm-AS: Maxine Kränzler
Szenenbild: Felicitas Püls
Szenenbild: Martha Brenner
Bauhilfe: Jakob Kössler
Bauhilfe: Antje Brenner
Food Stylist: Laurent Overmans
Editor: Lukas Wengorz
Colorist: Aljoscha Hoffmann
Film Lab: Cinelab London
Motion Design: Vanessa Stachel
VFX-Artist: Lutz Gottschalk
VFX-Supervisor: Julian Dünser
Yapác Manuel Kunze
Jugenstiftung Baden-Württemberg, Günther Bressau
Gasthaus Krone Alt Hoheneck, Marcus Fetzer
Superglas, Philipp Höbel
MSB Films, Marco Henn
Stadt Ludwigsburg, Serkan Kulmac
Komfort Hotel Ludwigsburg
Bergamo Hotel Ludwigsburg
Hans Peter Momper
Bernd T. Hoefflin
Eine Produktion der Filmakademie Baden-Württemberg GmbH