Shelter advert Christmas 2021

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

The creative agency Don’t Panic creates a touching advert for homelessness and housing charity Shelter. The advert is about people that will be spending Christmas without a place to stay this year. The advert features Marie Blount (Mother) and Rachel Andrews (Daughter).

The message is “It’s not difficult to imagine how dangerous and frightening it is to be street homeless; trying to find somewhere safe to sleep. Thousands of people will be spending Christmas in a car, tent, or doorway with nowhere to call home. People are giving all they can to get off the streets, will you give too?”

Shelter advert Christmas 2021

Heartbreaking

9.6

An emotional ad.

Memorable8.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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