Shelter advert Christmas 2021
TV Commercial Review
Heart or Humor
The creative agency Don’t Panic creates a touching advert for homelessness and housing charity Shelter. The advert is about people that will be spending Christmas without a place to stay this year. The advert features Marie Blount (Mother) and Rachel Andrews (Daughter).
The message is “It’s not difficult to imagine how dangerous and frightening it is to be street homeless; trying to find somewhere safe to sleep. Thousands of people will be spending Christmas in a car, tent, or doorway with nowhere to call home. People are giving all they can to get off the streets, will you give too?”
An emotional ad.