TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Rehearsal
Guinness Christmas Advert 2021 is about how much Guinness has pledget to support pubs. The commercial is good, but it has one big problem: the Christmas commercial is an old one from May 2021 with a changed soundtrack. I was expecting something much fresher from Guinness! Much more imagination and a bigger marketing investment.
Credits:
Advertising Agency: AMV BBDO, London, UK
Chief Creative Officer: Alex Grieve
Executive Creative Directors : Nadja Lossgott, Nicholas Hulley
Creative Directors: Nadja Lossgott, Nicholas Hulley
Creative Team (Lights Up Activation): Andy Varsey, Dan Warner
Creative Team (Choir): Josie Finlay, Charles Olafare
Agency Planner: Matt Hardisty
Agency Account Team: Michael Pring, Nick Andrew, Alexandra Sandford Smith, Aneesha Ghatthaora
Agency Producer (Activation): Tom Saunders
Production Company: Verve Live
Media Agency: PHD
Social Media Agency: Born Social
PR Agency: Hope & Glory
