Campaign Against Living Miserably (CALM) unveiled a new campaign taking a stand against suicide.
CALM exists to change this through this campaign: “It can be hard – sometimes impossible – to notice that somebody is having suicidal thoughts.
Anybody can feel suicidal. But we can all help save a life. By starting a conversation, we can all help stop suicide. By removing the stigma that surrounds suicide, we can make it an everyday conversation. Together we can make it easier for everyone to talk about how they’re feeling. Openly. Without judgment. Without shame. So that no one has to struggle on their own.”
In this advert are the last videos of people who later took their own lives. The very sad ad hits hard. Heartbreaking.