Sammontana – celebrates the awkward and ungraceful

Italian ice-cream brand Sammontana has launched its first advertising campaign for Gruvi, the ice-cream stick which tantalizes the senses, but doesn’t take itself too seriously.

The advertising and design agency AUGE creates the ‘Gruvi Caind of Lov,’ an advert for the Italian ice-cream brand Sammontana. This spot is the first Sammontana advertising campaign for Gruvi, the ice-cream stick which tantalizes the senses but doesn’t take itself too seriously.

The advert celebrates the awkward, ungraceful, clumsy, and uncoordinated moments experienced whilst showing just how tantalizing eating the ice cream can be. With a playful tone, the spot is set to the hit Phil Collins song ‘Groovy Kind of Love’ showing how the campaign name is a pun but written in Italian pronunciation.

Credits

Agency: AUGE Communication
Strategic Planner: Luca Buonamici
Executive Creative Direction: Federica Ariagno, Giorgio Natale
Creative Direction: Federica Ariagno, Cecilia Moro
Copywriter: Riccardo Stazione
Art Director: Federica Confalonieri
Tv Producer: Jessica Ferguson
Production company: Mercurio Cinematografica
Director: Martin Werner
Dop: Nicolaj Bruel
Colorist: Daniel Palluca
Executive Producer: Luca Fanfani
Producer: Martina Perversi
Post production video: Iggy post
Post production audio: The Log
Influencer marketing: Weber Shandwick