Emergency: War separates what love creates

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Ogilvy, Milan, Italy creates this emotional video for Emergency. The message is that 82.4 million people worldwide had to leave their homes, families and lives, due to persecution, war, violence, or human rights violations.
The call to action is “Let’s make 2022 a year of peace, not war.”

Credits
Advertising Agency: Ogilvy, Milan, Italy
Production Company: The Family Film
Post Production Company: Iggy Post
Chief Creative Officer: Giuseppe Mastromatteo
Creative Directors: Lavinia Francia, Francesco Basile
Creative Team: Beatrice Pettinelli, Alessandro Pomé
Account Team: Federica Mosele, Arianna Nicoli
Executive Producer: Lorenzo Ulivieri
Producer: Federica Dordoni
Junior Producer: Raffaele Fusco
Post Production Producer: Barbara Calicchio
Director: Igor Borghi
DoP: Giacomo Frittelli
Art Department: Fabienne Arzur
Editor: Lorenzo Colugnati
Music Composer: Enzo Casucci
Sound FX: Giuseppe Catalano
Stylist: Silvia Capra
First A.D.: Inigo Placido
Assistant: Lisa Valcarenghi, Valeria Viganò
Coordinator: Micol Lupi
Upm: Federico Luiselli

War separates what love creates

Good

9.0

Touching

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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