IT&C109 Videos

Sony: Feel the Sony BeyondVideo thumbnail for vimeo video 238214889

Sony: Feel the Sony Beyond

Named “Feel the Sony Beyond,” this new Sony’s commercial was created by the advertising agency Dentsu Japan and directed by Edu Vieitez. The tagline is “A vision of the future made possible every day. Feel the Sony beyond.” The advert uses the anticipated release of “Blade Runner 2049” movie to promote Bravia televisions. The Sony […]
Intel: LeBron James – FearlessVideo thumbnail for vimeo video 237356749

Intel: LeBron James – Fearless

LeBron James has partnered with Intel technology company. James signed an endorsement deal with Intel that will enable the tech giant to use him in a 30-second commercial named “Fearless.” The funny commercial promotes Autonomous Driving technology.
Apple: iPhone 8 Plus – Portraits of HerVideo thumbnail for vimeo video 236368749

Apple: iPhone 8 Plus – Portraits of Her

The advertising agency TBWA Chiat Day creates this new Apple commercial named “Portraits of Her.” Featuring Shannon Wise and The Shacks, the advert promotes the new portrait lighting mode of iPhone 8 Plus. The background music is the song Strange Effect by The Shacks.
HP: Back to School Photo TraditionsVideo thumbnail for vimeo video 232509969

HP: Back to School Photo Traditions

HP unveiled a new TV commercial named “Back to School Photo Traditions.” Directed by Rudi Schwab, the advert was created by the advertising agency Giant Spoon. CREDITS Title: “Little Moments” Client: HP CMO: Antonio Lucio Global Head of Marketing, Imaging & Printing: Vikrant Batra Director of AMS Consumer Print Marketing: Dan Henry Agency: Giant Spoon […]
Canon: Perfect Moments – extended versionVideo thumbnail for vimeo video 231578848

Canon: Perfect Moments – extended version

Here we take a look at “Perfect Moments“, Cannons latest brand awareness TV commercial. The advert was created by the advertising agency Grey, NY, USA. We analyze this colorful commercial most impressive features as well as what it might be missing. We’ll give the commercial a score out of 10 for memorability, effectiveness, style, humor, […]
LG: Nano Cell Super MatchVideo thumbnail for vimeo video 230354028

LG: Nano Cell Super Match

Krema Worldwide, Seoul creates “Nano Cell Super Match” campaign for LG and it goes viral with over 9 million youtube views in 20 days. This is the story of LG Nano Cell Super Match where the Captain, Gerrard, and the Playmaker, Lallana, recently had a blast. When the match began, the court held a surprise […]
HP: With Every Child A Mother Is BornVideo thumbnail for vimeo video 223763309

HP: With Every Child A Mother Is Born

Most people would probably assume the idea of home printing to be in a bit of a decline relative to times before the internet, social media and the current trend of smartphones in every pocket. What better way to bring printing back to the mainstream than to make it more of an emotional purchase than […]
Philco: EuthanasiaVideo thumbnail for vimeo video 223097092

Philco: Euthanasia

There’s taking an edgy approach, then there’s taking a full on controversial one. In this review, we take a look at the interesting and slightly questionable Philco TV ad created by Mercado McCann called “Euthanasia”. Have a read through our breakdown of this unorthodox concept and see if we shared your reaction. Memorability – 7 […]
Apple: The ArchivesVideo thumbnail for vimeo video 222477002

Apple: The Archives

The new Apple TV commercial is created by advertising agency TBWA Chiat Day. The touching advert is named “The Archives” and it promotes iPhone 7 Memories tab feature. The Memories tab in the Photos app automatically creates movies out of the photos and videos in your camera roll. The background music of Apple’s advert is […]
Apple: APPOCALYPSE – WWDC 2017Video thumbnail for vimeo video 222247300


Apple unveiled a short film to promote WWDC 2017. The funny advert has the marketing story “Ever wonder what life would be like if all our apps suddenly disappeared? Enter the Appocalypse.”
Canon:  Canon Live for the Story – BoundariesVideo thumbnail for vimeo video 217995121Canon:  Canon Live for the Story – Boundaries

Canon: Canon Live for the Story – Boundaries

“Canon Live for the Story – Boundaries” commercial was created by VCCP, London advertising agency.The advert was produced by Riff Raff Films and directed by Megaforce. The commercial song is “Doin’ Me” by Mikey Mike. The advert is touching and well executed. VCCP wrote about this TV commercial: “There is a whole generation of young […]