Apple: Election advert

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Apple unveiled an advert for the new iPad Air. Named “Election,” the video features the song “This Town Ain’t Big Enough for Both of Us” by Sparks. The film is about votes and class president election in a high school. Of course, the election takes place in a digital style as the video is about the iPad Air.

Apple Election advert

Watch the clip until the end to find out who won the election: Emma or Max?

Good

9.0

A surprise at the end.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 1 vote ) 7

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