TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Coca-Cola Zero Sugar unveiled two NCAA March Madness TV spots – one featuring 2021-2022 NBA MVP frontrunner, Joel Embiid and Naismith Hall of Famer, Julius Erving (Dr. J.) and four-time NCAA champion, Breanna Stewart and Naismith Hall of Famer, Lisa Leslie.
What song is being whistled in this Coca-Cola advert? Simple, the song is Chill Bill ft. J.Davis & Spooks (Dir. Alex Vibe). You can listen to this song here.
The “Debate the Goatness” campaign marks the next chapter of the “Best Coke Ever?” global platform celebrating the brand’s 2021 reformulated recipe and updated packaging design.
In the spots, Embiid and Stewart approach a Coca-Cola vending machine when they hear the voices of their peers, Erving and Leslie. The inner dialogue shifts to a “Best Ever” debate when deciding between Coca-Cola Zero Sugar and Coca-Cola Original Taste.
The creative concept behind the basketball-themed campaign leans into ongoing conversations about the “G.O.A.T.”, or greatest of all time. Whether it’s debating sports greats or the “Best Coke Ever?” the campaign is designed to spark curiosity and a playful debate with consumers and fans.
The fandom around the Men’s and Women’s tournaments, makes March Madness the perfect stage to continue the momentum around Coca-Cola Zero Sugar.
“There’s nothing like March Madness and the excitement and passion from fans,” said Kansas University alumnus and current NBA MVP candidate Joel Embiid. “This year I get to kick back with a Coca-Cola Zero Sugar and watch my Jayhawks as a top seed—all with Dr. J in my head—so it may be the best tournament ever.”
“March Madness is such an exciting time in collegiate sports where moments of Real Magic come to life on the court, in arenas, on campuses, and around TVs across the country,” said Rafa Prandini, Coca-Cola Trademark Category Lead for the North America Operating Unit. “It’s a time when the next generation of basketball ‘greats’ are made, and it is the perfect platform to continue driving relevance with current and future Coca-Cola® Zero Sugar drinkers.”
