Behr – Make It Yours

Heart or Humor

Behr unveiled a new campaign created by TBWA\Chiat\Day LA. Named “Make It Yours,” the campaigns’ adverts persuade a DIY-shy audience.
The spots are directed by Benji Weinstein through Smuggler.

Client: Behr Paint Company
Global Chief Marketing Officer: Jodi Allen
VP Marketing: Andy Lopez
Senior Marketing Director: Sharin Bartz
Senior Marketing Managers: Chanda Chhoeng & Dayna Garwacki
Agency: TBWA\Chiat\Day LA
Chief Creative Officer: Renato Fernandez
Group Creative Director: Jason Karley
Head of Art & Design: Bruno Regalo
Creative Directors: Jeff O’Keefe & Bert Marissen
Senior Copywriter: Stew Tribe
Senior Art Director: Dan Hales
Senior Producer: Scott Welch
Digital Producer: Nat Wilkes
Director of Content Production: Guia Iacomin
Business Lead: Shannon Franqui
Business Director: Luz Caceres
Account Executive: Zach Cross
Assistant Account Executive: Kez Zimmerman
Chief Strategy Officer: Jen Costello
Group Strategy Director: Katy Reyers
Senior Strategist: Michelle Pinkley
Community Manager: Audrey Franson
Data Director: Laura Mayer
Data Strategist: Sabrina Wang
Project Manager: Stesha Moore
Director of Business Affairs: Robin Rossi
Director of Traffic Operations: Dessiah Davis
Senior Talent Payment Manager: Leila Scheffer
Production Company Name: Smuggler
Director: Benji Weinstein
HOP & EP: Drew Santarsiero
Line Producer: Jason Manz
Production Supervisor: Scott Passey
DOP: Bryan Newman
Editing & VFX: Union
Editor: Justin “Q” Quagliata
Assistant Editor: Otto Mertins
Post Producer: Malia Rose
Flame Artist: Scott Bravo
Executive Producer: Melissa Lubin
Sound Mix: Barking Owl
Mixer: AJ Murillo
Assistant: Brad Beasley
Senior Producer: KC Dossett
Media: Universal McCann
PR: MBooth

Behr - Make It Yours
Behr funny ads



Hilarious campaing.

Heart or Humor9.0
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