TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The best Apple ads 2023 list:
- Action mode
- The Waiting Room
- Apple Christmas Advert 2023
- iPhone 15 Pro ad – On with the Show
- The new MacBook Pro 2023
- You Think That’s Hard Work?
- iPhone 15 Pro – Pro Power
- iPhone 15 ads
- Watch Series 9
- Apple Pay ads 2023
- Crash Test
- The man driving a tractor
- Apple Vision Pro
The first Apple advert of 2023 is about iPhone 14‘s Action Mode feature. Named “Action mode,” the spot features the song “Get Out My Way (feat. Lecrae)” by Tedashii.
The second advert is “The Waiting Room,” set in an Emergency Room waiting room—a comedic take on a Serious Issue.
Which one is your favorite?
Conclusions
Apple’s advertisement demonstrates the Action Mode function on the iPhone 14 in a dynamic and easy-to-follow style. The scenario is well chosen: a mother runs beside the track to film her son’s athletics race. The Action Mode function makes the final footage clear and stable.
PROS
- The Action Mode function is well presented.
- The product, iPhone 14, is always present throughout the advertisement
- The advertisement is dynamic and easy to understand
CONS
- The director did not see a few mistakes.
- The ad seems forced.
The Waiting Room
The second Apple ad is about Privacy on the iPhone. Watch it below:
Apple Christmas Advert 2023
Directed by Emmy Award winner Lucia Aniello and stop-motion expert Anna Mantzaris, Apple Christmas Advert 2023 is a unique blend of stop-motion and live-action.
Apple iPhone 15 Pro ad – On with the Show
This Apple ad showcases the diverse roles in film production, from directors to makeup artists, all while highlighting the iPhone 15 Pro’s capabilities as a filmmaking tool.
The new MacBook Pro 2023
“The new MacBook Pro” aims to showcase the new MacBook Pro, emphasizing its advanced chips, graphics performance, battery life, and stunning Liquid Retina XDR display.
You Think That’s Hard Work?
“You Think That’s Hard Work?” aims to celebrate the versatility of Macs 2023, showing that they can be used in various fields—from STEMM to business, arts, and athletics.
iPhone 15 Pro – Pro Power
Showcase the next level of mobile gaming, emphasizing the iPhone 15 Pro‘s faster GPU, Neural Engine, and the A17 Pro chip.
iPhone 15 ads
iPhone 15 and iPhone 15 ProTitanium, titled “Introducing iPhone 15 | WOW | Apple,” and “iPhone 15 Pro – Titanium.”
Watch Series 9
The video also teases a magical new way to use the watch without touching the display—by double-tapping your index finger and thumb together.
Apple Pay ads 2023
The first ad is called Captcha, and the second is named The Dance.
Crash Test
A powerful demonstration of the iPhone 14 Pro’s Crash Detection feature. Set in a hangar, the ad showcases a car crash test in slow motion, accompanied by the tune of “You Can’t Hurt Me No More” by Gene Chandler.
The man driving a tractor
The focus is on the impressive battery life of the iPhone 14 Plus, humorously depicted in a one-minute ad titled “Battery for Miles.”
Apple Vision Pro
Showcasing its pioneering device, and from the looks of it, Apple Vision Pro Display System has set the benchmark high.
This is the most rude commercial I have seen in a long time,.