Apple 2023 ads

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The first Apple advert of 2023 is about iPhone 14‘s Action Mode feature. Named “Action mode,” the spot features the song “Get Out My Way (feat. Lecrae)” by Tedashii.

Apple 2023 ads
Action mode turns a shaky camera into smooth video.

Conclusions

Apple’s advertisement demonstrates, in a dynamic and easy-to-follow style, the Action Mode function on the iPhone 14. The scenario is well chosen: a mother runs beside the track to film her son’s athletics race. Thanks to the Action Mode function, the final footage is clear and stable.

PROS

  • The Action Mode function is well presented.
  • The product, iPhone 14, is always present throughout the advertisement
  • The advertisement is dynamic and easy to understand

CONS

  • The director did not see a few mistakes.
  • The ad seems forced.
apple ad
If you hold the phone with the camera toward the sky, it will not film the action on the ground.

Good

9.0

Good

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 1 vote ) 10

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