Apple 2023 ads

The first Apple advert of 2023 is about iPhone 14‘s Action Mode feature. Named “Action mode,” the spot features the song “Get Out My Way (feat. Lecrae)” by Tedashii.

The second advert is “The Waiting Room,” set in an Emergency Room waiting room—a comedic take on a Serious Issue.

Conclusions

Apple’s advertisement demonstrates the Action Mode function on the iPhone 14 in a dynamic and easy-to-follow style. The scenario is well chosen: a mother runs beside the track to film her son’s athletics race. The Action Mode function makes the final footage clear and stable.

PROS

• The Action Mode function is well presented.
• The product, iPhone 14, is always present throughout the advertisement
• The advertisement is dynamic and easy to understand

CONS

• The director did not see a few mistakes.
• The ad seems forced.

The Waiting Room

The second Apple ad is about Privacy on iPhone. Watch it below: