Boston Dynamics ad 2023: Atlas Gets a Grip

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Boston Dynamics unveiled a new advert for its project Atlas. Also, besides the Boston Dynamics ad 2023, it is an available making of video that it explains how the advert was made.
The story is that it’s time for the robot Atlas to pick up a new set of skills and get hands-on. In this video, the humanoid robot manipulates the world around it: Atlas interacts with objects and modifies the course to reach its goal—pushing the limits of locomotion, sensing, and athleticism.

Boston Dynamics ad 2023 Atlas project
Scarry tech

Boston Dynamics ad 2023 Conclusions

The advertisement from Boston Dynamics is engaging, funny, and well done. Technology is a little scary, but nothing can stop robotics and AI. This is the future, and we must adapt to this new reality.

PROS

  • The ad is fascinating.
  • The script is good
  • Fine humor and good quality

CONS

  • Some frames in the movie look like VFX

Good

10.0

Impressive tech.

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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